Action was a controversial weekly British children’s anthology comic that was published by IPC Magazines, starting on 14 February 1976, until November 1977. Concerns over the comic’s violent content saw it withdrawn from sale on 16 October 1976. It then reappeared the following month, in a toned-down form, and continued publication until 12 November 1977, at which point it was merged with Battle Picture Weekly. Despite its short lifespan, Action was highly influential on the British comics scene, and was a direct forerunner of the long-running 2000 AD.

Main Stories

Hook Jaw is a massive great white shark and the hero of the series, even though he spends most of his time eating most of the human cast of characters.

BlackJack told the story of Jack Barron, a professional boxer who fights in order to help poor kids escape the hard life he had as a youth, whilst knowing that he also runs the risk of going blind. The strip was criticised for its racist title but was also one of the earliset examples of a black character being portrayed as the hero of a British comic strip.

Death Game 1999 was a cash-in on the success of Rollerball and dealt with a lethal future sport played by condemned prisoners.

Kids Rule OK! was set in a dystopian near-future London, a plague has wiped out most of the adult population, with the result that violent gangs of children now run riot. The strip was instantly controversial with its heavy anti-authoritarian tone and anarchic extreme violence.

Hellman of Hammer Force was the story of a ruthless German Panzer tank major. Inspired by the then-popular war novels of Sven Hassel, it established a pattern followed by 2000 AD for having an unsympathetic character as the anti-hero. 

Dredger was a tough Dirty Harry–type detective. The strip was popular due to its increasingly bizarre and violent action scenes.

Look Out For Lefty was an unconventional football strip based on the adventures of Kenny Lampton, a working-class teenager whose powerful left foot gave him the nickname of “Lefty”. It was unlike any other football strips in British boys’ comics at the time because the strip would include football hooliganism, as well as Lefty often not being a clean-cut hero, being prone to brawling, partying, and womanising. The violence on display in the strip mirrored the real-life football violence taking place at the time. 



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